So, why Tartan Ridge anyway?
Just ask Gary Libertini. As chair of the selection committee that chose the 2009 Parade site, he knows the myriad of criteria to consider when selecting a site for the Parade: number of lots available, lot price, site location and readiness, support of the host community, and builder support. But this year more than ever, the downturn in the housing market was a factor.
Surprisingly, it’s been seven years since the BIA Parade of Homes has been hosted by the City of Dublin. (The 2002 Parade was held in Ballantrae.) When calls went out for the 2009 Parade, Tartan Ridge (and Ballantrae) developer, The Edwards Land Company, jumped at the chance. And the BIA jumped right back.
Tartan Ridge’s Dublin location was a key factor in the decision. As mentioned in the linked article above, the current economic environment has been very challenging for the home building industry. According to the Columbus Board of Realtors website home sales in Central Ohio are down nearly 13% and new housing starts are down approximately 14%. Dublin is certainly feeling the effects of the housing bust as well with similar declines in home sales and new builds. But the good news in Dublin is that home values are sticking, and even increasing a bit. The average home sales price for the month of October 2008 shows an increase of nearly 4% over last year.
So, in times like this, when a builder is working to get his home built AND sold, holding the Parade in an established community with the promise of job growth and market stability was a must. The Edwards Land Company has hosted Parades in the past, so there’s an established level of understand with the whole event.
So, Tartan Ridge it is.
That, and the cute little house that sits at the entrance (hmmmm… that one will be hard to tour!)

